YUCHI TINA CHU

Experienced Service Designer, Design Strategist and Solution Consultancy specializing in User-Centered Design methodologies and Problem-solving. 

I have the ability to communicate value to both engineering and design stakeholders. I’m dedicated to exploring users’ needs and creating powerful services/products for both customers and businesses.

 

Feel free to get in touch with me, I would love to hear from you!

Projects

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MONEYBUDDY

Jan 2020-May 2020

MoneyBuddy

How might we redesign the customer interaction in the high street banking app to provide end-to-end support on customers' mental health journey?

Role:

Service designer

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KERB-MATE

Jan 2019-Mar 2019

Kerb-mate

How might we encourage office workers engaging the interaction in the community to build a sense of loyalty toward the food market and improve local cohesion?

Role:

Service Designer (Team lead), User Researcher and Animator

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BEICOIN

Oct 2018-Dec 2018

Beicoin

How might we break the work-style as lifestyle cycle for desk-based people in a fun way by leveraging data currency as incentives?

Role:

User Researcher & Illustrator

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TRIFOLIUM

Sep 2019-Jan 2020

Trifolium

 How might private banker deliver a more personalized and enriching client experience via a holistic marketing strategy to build a long relationship with the young generation? 

Role:

User Researcher & Animator

 
 
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UPLAYER

Apr 2019-Jun 2019

Uplayer

How might we rebrand BBC from a news reporter to a more human-touched service in order to attract more young audiences?

Role:

User Researcher & Animator