YUCHI TINA CHU
Experienced Service Designer, Design Strategist and Solution Consultancy specializing in User-Centered Design methodologies and Problem-solving.
I have the ability to communicate value to both engineering and design stakeholders. I’m dedicated to exploring users’ needs and creating powerful services/products for both customers and businesses.
Feel free to get in touch with me, I would love to hear from you!
Projects
Jan 2020-May 2020
MoneyBuddy
How might we redesign the customer interaction in the high street banking app to provide end-to-end support on customers' mental health journey?
Role:
Service designer
Jan 2019-Mar 2019
Kerb-mate
How might we encourage office workers engaging the interaction in the community to build a sense of loyalty toward the food market and improve local cohesion?
Role:
Service Designer (Team lead), User Researcher and Animator
Oct 2018-Dec 2018
Beicoin
How might we break the work-style as lifestyle cycle for desk-based people in a fun way by leveraging data currency as incentives?
Role:
User Researcher & Illustrator
Sep 2019-Jan 2020
Trifolium
How might private banker deliver a more personalized and enriching client experience via a holistic marketing strategy to build a long relationship with the young generation?
Role:
User Researcher & Animator
Apr 2019-Jun 2019
Uplayer
How might we rebrand BBC from a news reporter to a more human-touched service in order to attract more young audiences?
Role:
User Researcher & Animator